Appalachian State University Business & Finance

Boone, NC

Chris Wood

Senior Deputy Athletics Director and Chief Revenue Officer

1 Yr

Jonathan Reeder

Deputy Athletics Director/CFO

8 Yrs

Sarah Holder

Associate Athletics Director for Business

6 Yrs

Janet Cook

Director of Business Operations

2 Yrs

Karen McGuire

Assistant Director of Business Operations

1 Yr

Department History

Business & Finance 2024–2025

Person	Role
Chris Wood	Senior Deputy Athletics Director and Chief Revenue Officer
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business
Janet Cook	Director of Business Operations
Karen McGuire	Assistant Director of Business Operations

Person	Role
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business
Janet Cook	Director of Business Operations
Rachel Frederick	Assistant Director of Business Operations

Person	Role
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business

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