Appalachian State University Marketing

Boone, NC

Kelsey Tolbert

Associate Athletics Director for Marketing

2 Yrs

Zack Kellogg

Director of Sports Productions

1 Yr

Eric Nartatez

Director of Stadium Experience and Revenue Generation

2 Yrs

Kristin Shaffer

Director of Creative Services

2 Yrs

Willie Casstevens

Assistant Director of Marketing

2 Yrs

Ethan Bumgarner

Assistant Director Stadium Experience/ Revenue Generation

1 Yr

Department History

Marketing 2024–2025

Person	Role
Kelsey Tolbert	Associate Athletics Director for Marketing
Zack Kellogg	Director of Sports Productions
Eric Nartatez	Director of Stadium Experience and Revenue Generation
Kristin Shaffer	Director of Creative Services
Willie Casstevens	Assistant Director of Marketing
Ethan Bumgarner	Assistant Director Stadium Experience/ Revenue Generation

Person	Role
Kelsey Tolbert	Assistant Athletics Director for Marketing
Eric Nartatez	Director of Stadium Experience and Revenue Generation
Kristin Shaffer	Director of Creative Services
Willie Casstevens	Assistant Director of Marketing

Person	Role
Austin Bartolomei-Hill	Assistant A.D. for Sports Productions
Spencer Bridges	Senior Associate Athletics Director for Revenue
Joe Johnson	Director of Creative Services
Michael Dickerson	Assistant Director of Marketing

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